What is search engine optimization (SEO)?
SEO stands for ‘Search Engine Optimization’. It’s the practice of optimizing your web pages to make them reach a high position in the search results of Google or other search engines. SEO focuses on improving the rankings in the organic – aka non paid – search results. If you have a website and you want to get more traffic, it should be part of your marketing efforts.
The rankings of these search results are determined by Google’s algorithm. Although Google’s algorithm remains secret, years of experience in SEO have resulted in a pretty good idea about the important ranking factors. In our view, the factors in Google’s algorithm can be divided into two categories.